In February, Google announced sweeping changes to the requirements for agencies to qualify for the Google Partners badging and certification program. Those new requirements were set to take effect in June. Now, amid the upheaval caused by the coronavirus pandemic and shelter in place orders, Google is postponing the changes until 2021. “We hope this… Continue reading Google postpones Google Partners program changes slated for June

While effective budget management is Paid Search 101, it can also be hard work. Budgets are set at campaign level, and some advertisers have hundreds if not thousands of campaigns in their account.  Not only that, but many advertisers run multiple accounts – for example, separate accounts for different regions across the globe or for… Continue reading View and change all your budgets easily with this script

Bing’s “corona” and “coronavirus”-related search results pages now feature the Centers for Disease Control and Prevention’s (CDC) Coronavirus self-checker as a persistent, expandable chatbot. Users can interact with the self-checker right from the search results page to assess their symptoms and receive guidance. The CDC’s Coronavirus self-checker on Bing.com. Why we care Chat functions have… Continue reading Bing adds CDC coronavirus self-checker chatbot to search results pages

Bing announced Wednesday that it now supports new snippet controls with robots meta tags to help webmasters manage how their search results are displayed in Bing. These new controls work via robots meta tags in HTML or X-Robots-Tag tag in the HTTP Header. New meta tags to settings snippets. Here are the three new controls… Continue reading Bing adds snippet controls to help sites control their search result previews

With the explosion of digital marketing, and attribution, the phone is often relegated to second class status. But research suggests that 60 percent of US consumers prefer to contact a business by phone after finding them online – compared to just 16 percent who prefer email and 15 percent who prefer to visit the business… Continue reading Pick up the phone, Neo. Why Call Analytics Is One of the Most Underrated Marketing Strategies.

In our next SEO video interview, or vlog as the cool kids say, I spent a few minutes talking with Alexis Sanders (@alexisksanders) of Merkle, she is a senior account manager at the company. You may have heard of Alexis already, she is a contributor here on Search Engine Land and speaks at many of… Continue reading Video: Alexis Sanders on SEO strategy and how to test your SEO

Google has been rolling out COVID-19 updates and advice to local businesses regularly. In an update specifically for health and medical professionals, the company has introduced two new links in the Google My Business (GMB) dashboard. This was first discovered by Erica Paige and picked up by Mike Blumenthal. New “info links” available in Google… Continue reading Google introduces new COVID-19 and Telehealth GMB links for healthcare providers

Pinterest rolled out several commerce marketing updates for the app on Tuesday, designed to make product discovery easier. Shop from. Users can find in-stock fashion or home decor products in several new ways on the app. A new “Shop” tab will appear on Search and on boards to help users find in-stock products from retailers.… Continue reading Pinterest boosts ability to ‘Shop’ for in-stock home decor and fashion products

Conductor released a new survey (registration required) that argues in favor of the value of SEO during an economic downturn. The survey had 317 respondents drawn from Conductor’s extended network across a range of industries, including B2B (24%), Retail (12%), Healthcare (11%), Media (10%) and others (travel and hospitality, consumer technology, financial services, insurance, automotive,… Continue reading SEO will be a primary focus for marketers during the downturn, says survey

Save this page. A panel of experts will join Live with Search Engine Land at 4 p.m. EST on Tuesday to discuss the recent volatility of Google search results since the global coronavirus pandemic broke out. Our panel will share data from tools like SEMRush, RankRanger and Moz that shows some pretty interesting movement in… Continue reading Live soon: SEOs talk COVID-19 search disruption