The stakes for hiring an SEO are high. The right person can help put your business on a path toward significant organic visibility and revenue growth. Yet, the wrong person could have little impact — or worse, reverse your existing organic visibility and revenue. Between a lack of familiarity with the disciplines involved in SEO… Continue reading The right way to hire an SEO

Search Engine Optimization drives 22% of all website visits, making it “one of the largest traffic producers for most brands (if not the largest),” according to Merkle’s 2019 Digital Media report. What does this mean to you, the SEO? SEO is here to stay. And to remain on top of your game, there are many… Continue reading Did you know that SEO drives 22% of all website visits?

Google is postponing the Google Ads API v1 retirement and giving developers more flexibility around updates that require changes to their AdWords API and Google Ads API code. What’s changing. Developers will have more time to migrate to version two. The Google Ads API v1 sunset is now slated for July 29, 2020. The AdWords… Continue reading Google pushes out Google Ads API v1 sunset date

Do you want the entire internet to know you have your facts right? If so, then you should take a look at the Fact Check structured data. In this post, I’ll cover everything you need to know about it.  What is Fact Check structured data? It’s part of Schema.org markup. Specifically, the Fact Check structured… Continue reading A deep dive into the fact check structured data: Who is it right for?

Identity is hard, and it’s getting even more complex with Google’s recent announcement that it plans to end support for third-party cookies in its Chrome browser within two years. This move will have the greatest impact on digital channels that rely on reach as a key benchmark for targeting audiences. New alternatives will need to… Continue reading The future of identity in a cookieless world

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Change has been the operative word for 2020. At the start of the year, CMOs said data, customer insights, digital commerce and marketing operations would be their priorities (Gartner). With our new environment moving towards more digital distribution, e-commerce vs physical retail, scrutinized marketing spend and hiring freezes – how are marketers balancing empathetic messaging… Continue reading Making sense of 2020: New marketing priorities & opportunities amidst the chaos

In something of a surprise announcement Monday, Foursquare and Factual said they were merging. No terms were disclosed but the companies reported their combined revenue would be $150 million, which is smaller than we might have expected; the majority of which is likely Foursquare’s. The new Foursquare will have more than 400 employees. There will… Continue reading Foursquare and Factual merge, CEO Shim to lead combined company

The coronavirus outbreak has had dramatic impact on nearly every business, including on conversion rates. Whether your business is experiencing a surge or precipitous decline in conversion rate during this time, Google Ads’ seasonality adjustment isn’t the tool to turn to. Short-term solution. Seasonality adjustments are available for Search, Shopping and Display campaigns. They are… Continue reading Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations

A UK High Court judge is offering Google a difficult choice: let a working SEO see confidential algorithm documents or withdraw those documents as evidence of Google’s ranking impartiality in a years-old civil case tied to alleged “search bias” in shopping search in Europe. Lawsuit started seven years ago. Filed in 2013, the case is… Continue reading UK court to Google: Expose algorithm or withdraw key piece of defense evidence