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Alibaba Singles Day kicked off with Taylor Swift and a huge, new sales record

Move over Prime Day, Alibaba’s shopping holiday just set new spending records.

Singles Day, the Chinese ecommerce giant’s annual “global shopping festival,” has just begun and it’s already set new records. Shoppers spent more than $13 billion (or 91.2 billion Chinese Yuan) in the first hour alone, Alibaba reported.

1 hour, 1 minute and 32 seconds after midnight on 11.11, total GMV has exceeded RMB91.2 billion, surpassing the total GMV of 2015 11.11#Double11

— Alibaba Group (@AlibabaGroup) November 10, 2019

That’s a new record for the company, which saw $30 billion in total sales for 2018’s entire Singles Day. Read more…

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